Build a new event brand and give Ottawa a reason to show up.
With no established event identity or previous edition to build on, the challenge was to earn recognition and trust within a short launch window. The campaign needed to connect with the Indian community while making the experience inviting and relevant to a wider Ottawa audience.
One identity, many reasons to come together.
We started with the logo and visual identity, then shaped a campaign around nostalgia, discovery, and the variety of experiences on offer. Creative direction connected that story across event communications, creator content, and paid marketing, with messaging refined as we learned what motivated people to attend.
A sold-out first edition, with a brand to build on.
The project brought branding and marketing into one coordinated launch, establishing a recognizable event identity and turning a new cultural gathering into a full house.
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Anurag Attri
Founder & Creative Director